What if Apple sold an future-contract to exchange current IPhone for a new IPhone? Let's say for an additional $100, buyer of current IPhone can buy a coupon that lets him exchange it for any new model that will "possibly" come out in next 2 years. I would definitely be interested in such a coupon.
I foresee two problems with such a contract.
- What if Apple does not release any new version before the option expires? This should not be a big problem because cell phone market is very competitive and Apple should innovate continuously to be relevant.
- How can Apple profit by giving you a new IPhone for just $100? Since most money on the IPhone is made from the cut Apple gets from AT&T service plan, subscribers could be forced to sign a new service contract when they use the $100 coupon.
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